DAMASCUS (Dispatches) – TikTok is taking up to 70 percent of donations given to Syrians displaced due to the foreign-backed war on their country during live streams in which they ask for help on the platform, according to a BBC investigation.
Residents in camps in northwest Syria, including children, go live on the app for several hours at a time to plead with viewers to send digital gifts which can be converted to cash.
The BBC report, published on Wednesday, followed 30 TikTok accounts broadcasting live from Syrian camps across five months. It found that streams could earn up to $1,000 an hour - but only a small portion was going to those in the videos.
The streams are being facilitated by middlemen, who provide families in the camps with phones and equipment. The middlemen told the BBC they worked with agencies affiliated to TikTok.
As an experiment, a Syrian reporter purporting to be from the camps launched a live stream, and was sent $106 by BBC staff in London. The balance of the account later showed $33 - suggesting that TikTok had taken a 69 percent cut.
In a statement, TikTok said: “We are deeply concerned by the information and allegations brought to us by the BBC, and have taken prompt and rigorous action.
“This type of content is not allowed on our platform, and we are further strengthening our global policies around exploitative begging.”
After being contacted for comment, TikTok banned all of the 30 accounts.
The social media giant declined to confirm the exact amount of its commissions from digital gifts, but said it was significantly less than 70 percent.
The $33 received during the experiment was reduced by 10 percent when withdrawn from a local money transfer shop. The middlemen usually take around 35 percent, according to the report, leaving a Syrian family with just $19 from a $106 donation.
Hamid, one of the middlemen who works with 12 families broadcasting for several hours a day, said he was supported by foreign agencies working directly with TikTok.
“They help us if we have any problems with the app. They unlock blocked accounts. We give them the name of the page, the profile picture, and they open the account,” Hamid said.
Such agencies are contracted by TikTok around the world to help content creators produce appealing livestreams. Commission is paid based on the duration of the stream and the value of the digital gifts.