TEHRAN – A deputy minister called for stronger promotion of Iran’s tourism potential in international markets, saying advertising and marketing can change perceptions and present Iran as an attractive destination.
In comments on Sunday, Iran’s Deputy Tourism Minister Anoushirvan Mohseni Bandpay highlighted the country’s historical, climatic, natural and health tourism capacities, stressing the need to use them to attract more foreign visitors.
He said Iran had been among the 16 countries recording growth in foreign tourist arrivals from December 2024 to March 2025, according to the World Tourism Organization.
He added that foreign tourist arrivals increased by 48.5% in Farvardin 1404 (March-April 2025) compared with the corresponding period a year earlier.
The official identified restrictions on Iranian airlines as a major obstacle to attracting foreign tourists, saying the situation is now improving.
He also expressed hope that plans developed for wartime, a neither-war-nor-peace situation, and peacetime would help create favorable conditions for attracting foreign visitors.