Hassanali Moeini

 

Dr. Hassanali Moeini, one of the most distinguished national researchers and scholars, in a scientific research article entitled “Providing a Leveled Model of Marketing Strategies to Improve the Financial and Commercial Performance of Businesses,” published in the International Journal of Nonlinear Analysis and Applications, asserts that utilizing effective promotional strategies significantly influences sales enhancement. Improving after-sales service processes leads to increased customer satisfaction, which in turn boosts sales figures. Employing appropriate pricing strategies can attract new customers while retaining existing ones. Offering high-quality, unique products and services captures customer attention and expands market share. Creative and engaging advertising strategies enhance brand recognition and foster positive customer relationships. Precise and targeted marketing strategies facilitate the acquisition of new customers and the retention of current clients. Leveraging innovative events, campaigns, and promotional activities attracts new customers and grows the existing customer base. Therefore, well-designed and focused marketing strategies can elevate a business’s commercial performance and help achieve key performance indicators. Marketing strategies contribute to improving financial performance by increasing profit and revenue, enhancing liquidity, and maximizing return on investment. Appropriate and targeted promotional strategies lead to new customer acquisition and higher sales, which consequently increase business profitability. Utilizing market research and data analysis to understand customer needs and competitors enables the launch of optimal products and services, playing a crucial role in increasing profits and revenues. Implementing effective research and development strategies also attracts new customers and boosts sales, thereby improving business liquidity. Enhancing financial and operational processes results in better liquidity management and cost minimization. Overall, applying suitable marketing strategies can increase sales and profitability, leading to higher investment returns. Strengthening brand awareness attracts new investors and increases investment in the business. Thus, strategic and targeted marketing can substantially improve a company’s financial performance and assist in achieving key financial performance indicators.

Practical recommendations for maximizing the positive impact of marketing strategies on a business’s financial and commercial performance include the following key steps. First, businesses must clearly define their marketing and financial objectives. These goals should be specific, measurable, and achievable to provide clear direction. Successfully implementing marketing strategies requires a thorough understanding of the target market, including customer needs and competitor analysis. Based on this market insight and objectives, appropriate marketing strategies should be developed, encompassing aspects such as advertising, sales, pricing, product offerings, and distribution channels. Once these strategies are identified, businesses should rigorously implement them with consistency and continuity. This encompasses executing advertising campaigns, delivering high-quality products and services, and enhancing the overall customer experience. To ensure the effectiveness of marketing efforts, ongoing measurement and evaluation of performance are essential. This should include financial metrics such as profitability, sales volume, and costs, as well as non-financial indicators like brand awareness and customer satisfaction. Based on these assessments, marketing strategies should be continuously refined to drive improvements in both financial and commercial outcomes. By following these structured steps and adopting a targeted marketing approach, businesses can significantly enhance their financial performance and commercial success. Dr. Moeini further recommends that researchers explore the utilization of advanced technologies—such as artificial intelligence, data analytics, and the Internet of Things—in boosting business financial and commercial performance. Additionally, it is suggested that future studies investigate the impact of market-oriented strategies—including discounts, rewards, loyalty programs, and other promotional incentives—on customer acquisition and retention. Employing fuzzy Analytical Hierarchy Process (AHP) and Analytic Network Process (ANP) methodologies to identify and prioritize marketing strategies for improving financial and commercial performance is also advised for subsequent research.