TEHRAN -- The Prophet Joseph television
series continues to air on various networks around the world 15 years after its initial broadcast, which is important given the high number of audiences and the rate of satisfaction.
Prophet Joseph is one of the most attractive stories in the Qur’an, which alone is a good reason to guarantee the durability of a series.
A traveler says he had decided to visit Turkey for a few days for a break from an intense work period. “When we arrived at the hotel, we turned on the TV and saw that Turkish channel 7 is broadcasting the Turkish dubbing of Prophet Joseph.”
The series has been aired dozens of times in about 60 countries around the world. The interesting thing is that all the rebroadcasts are associated with a high percentage of the audience and their satisfaction.
It is safe to say that Prophet Joseph holds the record for the highest number of rebroadcasts among all Iranian series.
But what does this series have that even today, when the policy of serialization around the world has changed to a large extent and has moved towards mass consumerism, it is still followed with great success by domestic and foreign networks and global audiences?
Certainly, the most important reason behind this significant success is the strong story-telling theme of the series. Prophet Joseph has a strong story focus and many stories that are added to the main body of the narrative in each episode, increase the concentration of the story.
It is in such an approach that the compression of the story is managed with a proper engineering so that the audience can witness a clear and straightforward narrative.
Of course, in this management process, benefiting from one of the most attractive Qura’nic stories also proves the intelligence of the series’ policy-making team.
Farajullah Selahshor and the management team of the series have extracted their story from the Qur’an, which is trusted by all Muslim schools of thought, and with such support, they have put their best on the engineering of the story that still has many attractions for the audience.
The intelligent use of such a policy made it possible to be considered as a new intellectual tradition in the serialization movement and a good lesson for a documented production process at a time when most serials are trying to move on the track of mass consumerism and in this way, take advantage of such parameters as hot stories of the day and the use of superstars.
A series that has been aired dozens of times in domestic and foreign networks in 15 years can definitely be a good model for other serial producers to reach a degree of sustainability with a correct policy.
This view is just opposite to the current of thought that has embraced consumerism under the pretext of today’s world serialization standards without much longevity.