ISLAMABAD (Dispatches) -- Iran’s Minister of Cultural Heritage, Handicrafts and Tourism Ezzatollah Zarghami has met with President of Pakistan Arif Alvi here, where the two sides committed to improve cultural bonds between the two states, especially in the tourism sector.
Zarghami, in Islamabad to attend the Developing Eight (D8) tourism conference, and President Alvi expressed their shared desire to strengthen cultural and people-to-people ties between the two nations.
The two sides also called for measures to boost cooperation in the tourism sector.
President Alvi expressed his satisfaction with the meeting, stating that Pakistan highly values its relationship with Iran, based on historical, cultural, and religious ties.
Meanwhile, a Pakistani tourism brand called “Salaam Pakistan” was unveiled in a ceremony attended by Prime Minister Shahbaz Sharif and Zarghami.
During the ceremony, Zarghami received a plaque of commemoration for the “Salaam Pakistan” brand from the Pakistani prime minister.