TEHRAN – The Persian translation of David Rock’s book Your Brain at Work‎ will be unveiled at Tehran’s Book Garden on May 20. ‎
The book has been translated into Persian by Majedeh Faiz. Atlas Paidayesh Cultural Institute which is among the Iranian publishers that purchases the copyrights of the foreign books has released Your Brain at Work.
Emily and Paul are the parents of two young children, and professionals with different careers. Emily is the newly promoted vice president of marketing at a large corporation; Paul works from home or from clients’ offices as an independent IT consultant.
Their days are filled with a bewildering blizzard of emails, phone calls, more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.
In Your Brain at Work, Rock goes inside Emily and Paul’s brains to see how they function as each attempts to sort, prioritize, organize, and act on the vast quantities of information they receive in one typical day.
Rock is an expert on how the brain functions in a work setting. By analyzing what is going on in their heads, he offers solutions Emily and Paul (and all of us) can use to survive and thrive in today’s hyperbusy work environment—and still feel energized and accomplished at the end of the day.