Colors Evoke Similar Feelings Around The world

Date: 16 September 2020 - 21:53

News ID: ۸۲۸۹۲

BERLIN (Dispatches) -- People all over the world associate colors with emotions. In fact, people from different parts of the world often associate the same colors with the same emotions.
This was the result of a detailed survey of 4,598 participants from 30 nations over six continents, carried out by an international research team.
"This revealed a significant global consensus,” summarized Oberfeld-Twistel. "For example, throughout the world the color of red is the only color that is strongly associated with both a positive feeling -- love -- and a negative feeling -- anger.” Brown, on the other hand, triggers the fewest emotions globally. However, the scientists also noted some national peculiarities. For example, the color of white is much more closely associated with sadness in China than it is in other countries, and the same applies to purple in Greece. "This may be because in China white clothing is worn at funerals and the color dark purple is used in the Greek Orthodox Church during periods of mourning,” explained Oberfeld-Twistel. In addition to such cultural peculiarities, the climate may also play a role. According to the findings from another of the team’s studies, yellow tends to be more closely associated with the emotion of joy in countries that see less sunshine, while the association is weaker in areas that have greater exposure to it.