U.S. Sales of Palestinian Keffiyehs Soar, Even as Wearers Targeted

Date: 06 December 2023 - 21:44

News ID: ۱۲۲۲۹۱

WASHINGTON (Dispatches) – A growing number of Americans are donning the keffiyeh, the distinctive patterned scarf that’s closely linked with Palestinians, to demand a ceasefire to the Zionist regime’s attacks on Gaza or to signal their support for Palestinians.
Sales of the scarves have jumped since the Zionist regime’s war began in October, U.S. distributors say, even as keffiyehs have been forcibly removed by security forces at some protests and wearers report being targeted for verbal and physical abuse.
“It was like a light switch. All of a sudden, we had hundreds of people on the website simultaneously and buying whatever they could,” said Azar Aghayev, the U.S. distributor for Hirbawi, which opened in 1961 and is the only manufacturer of keffiyehs left in the Israeli-occupied West Bank.
“In two days, the stock that we had was just gone, and not just gone, it was oversold.”
Hirbawi, which has patented its brand, sells scarves internationally via its U.S. and German websites and on Amazon. All 40 variations on the U.S. website, which include many in bright colors as well as the traditional black and white, are sold out, Aghayev said.
Unit sales of keffiyeh scarves have risen 75% in the 56 days between Oct. 7 and Dec. 2 on Amazon.com compared with the previous 56 days, data from e-commerce analytics firm Jungle Scout showed. Searches for “Palestinian scarf for women” rose by 159% in the three months to Dec. 4 compared with the previous three months; searches for “military scarf shemagh,” “keffiyeh palestine” and “keffiyeh” rose 333%, 75%, and 68%, respectively.
The keffiyeh, with its fishing net pattern, is common throughout the Arab world, with roots dating as far back as 3100 BC. It first came to symbolize Palestinian resistance during the 1936 Arab Revolt against British rule and later became the signature head gear of Palestine Liberation Organization leader Yasser Arafat.