WEST BANK (Anadolu) – A Palestinian-led campaign has called for a boycott of German sportswear company Puma over its sponsorship of the Zionist regime’s football association. In a statement, the Boycott, Divestment and Sanctions (BDS) movement said the online campaign aims to pressure the company “to end complicity with the Israeli colonial and apartheid regime.” The campaign is the 6th by BDS against the German company since 2018 to end its IFA sponsorship. In past years, the campaign has succeeded to force Qatar Sports Club not to renew its contract with Puma, a Malaysian university to end a contract with the sportswear company and the British Chester F.C. not to contract it.