NEW YORK (Dispatches) - Ford Motor Co. reported its August retail sales increased by 6.5% from the previous month.
However, retail sales declined by 39.6% on a year-over-year basis. Total sales fell by 33.1% year over year.
Ford truck and SUV sales fell by 35.7% and 30.4%, respectively.
The automaker also touted a record August for electric vehicle sales.
“Electrified vehicle sales were up 67.3 percent over last year for a total of 8,756 vehicles,” Ford said. “Electrified vehicles are bringing in new customers to Ford at a rate that is more than 8 points higher than Ford’s overall conquest rate.”
Meanwhile, General Motors, which reports on a quarterly basis, in July reported Q2 sales rose by 40%. In a letter to shareholders last month, CEO Mary Barra underlined the automaker’s effort toward achieving zero emissions. In addition, she said GM aims to develop “a full EV portfolio that doesn’t depend on partial solutions like hybrids and ‘electrified’ ICE vehicles.”
Honda, meanwhile, reported August sales fell by 15.6%, citing “industrywide parts supply issues.”
Last month, Toyota reported North American sales of 661,000 units for the quarter ending June 30, an increase of 376,000 units.
Lagging inventory
In their monthly forecast, J.D. Power and LMC Automotive projected U.S. new-vehicle sales in August would come in down from August 2020 and August 2019 levels.
They forecast U.S. sales to reach 1.09 million vehicles in August, which marked a 13.7% decline from August 2020 and a 25.3% decline from August 2019.
Insufficient inventory exacerbated by the ongoing semiconductor shortage has put a cap on sales.
“The month of August is historically a peak selling month as manufacturers launch promotional events to clear inventories of outgoing model-year vehicles and begin sales of the new model year,” said Thomas King, president of the data and analytics division at J.D. Power. “This year, however, the industry has insufficient inventory at dealerships to meet strong consumer demand. The consequence is that the retail sales pace is depressed, but transaction prices are elevated.”
However, demand remains robust, as average transactions prices remain elevated.
“Even with retail volumes being suppressed by supply constraints, the record high transaction prices mean that consumers are on track to spend $40.8 billion on new vehicles this month—the fifth-highest on record for the month of August—ending eight consecutive months of record year-over-year consumer expenditures levels,” King added.
Chinese auto sales fall for third straight month
According to the China Association of Automobile Manufacturers, auto sales in China fell by 11.9% year over year in July.
The drop marked the third consecutive month of sales declines.
Passenger car sales dropped by 7.0% year over year and by 1.1% from the previous month.