TEHRAN — Iran’s Minister of Cultural Heritage, Tourism and Handicrafts Reza Salehi Amiri had outlined plans to strengthen ties with the millions of Iranians living abroad and revitalize the country’s tourism industry.
Addressing cultural officials and diplomats, Salehi Amiri emphasized the government’s commitment to facilitating greater engagement with the Iranian diaspora, estimated between seven and nine million people worldwide. 
“The more they can remain connected to Iran’s cultural space, the greater the influx of expertise and investment,” he said. “The government is determined not to impede this relationship.”
In the wake of a recent 12-day war, the minister underscored the urgent need for national cohesion, renewed public optimism, and reinforcement of social trust. 
“Our most critical task now is fostering hope, unity, and attachment to Iran, its government, and society,” he said.
Tourism remains a central focus of the recovery strategy. Prior to the war, Iran had set a target to welcome 15 million foreign visitors by the end of its current development plan. 
Although progress was disrupted, Salehi Amiri reported a 30 percent increase in tourist arrivals during the spring months and forecasted that, with continued stability, visitor numbers could exceed eight million by year-end.
The government plans to prioritize visitors from neighboring and regional countries, including Iraq, Kuwait, Bahrain, Egypt, and broader Asian markets such as China, India, and Russia. 
It has also established task forces aimed at leveraging tourism, technology, education, legal frameworks, and economic incentives to encourage diaspora investment and facilitate the return of expatriates.
To attract investment, the ministry secured significant incentives including tax exemptions and streamlined procedures for hotel development. Concurrently, a multilingual media campaign seeks to reshape Iran’s international image, with efforts to host global influencers and enhance cultural diplomacy.
“Rebuilding Iran’s image is a national priority. We stand ready to welcome all who wish to engage with the true Iran,” Salehi Amiri said.