TEHRAN -- Isfahan—often called “Half the World” for its breathtaking beauty and rich history—is gearing up for an exciting new chapter in Iran’s tourism story. 
With plans to attract 15 million visitors annually as part of the country’s ambitious Seventh Development Plan, Isfahan stands proudly alongside Shiraz as a premier destination for travelers seeking authentic cultural experiences and architectural marvels.
The city’s treasure trove of over 22,000 historic sites—including nearly 2,000 nationally registered monuments and 15 UNESCO-listed gems—makes it a magnet for history lovers and explorers alike. 
From the intricate tile work of the iconic Naqsh-e Jahan Square to the graceful arches of Safavid-era mosques, Isfahan’s architectural heritage is a living museum, telling stories from the Buyid, Seljuk, and Safavid periods.
As part of the nationwide push to enhance tourism infrastructure, Isfahan is set to increase its stock of first-class hotels, aiming to welcome visitors with modern comforts that blend seamlessly with the city’s historic charm. The Ministry of Cultural Heritage, Tourism, and Handicrafts emphasizes private sector involvement and philanthropic partnerships to accelerate this transformation.
But Isfahan’s ambitions go beyond hospitality. Recognizing the urgency of preserving its delicate heritage, authorities have launched over 200 restoration projects in the past two years, carefully revitalizing key monuments and urban spaces. These efforts are paired with educational initiatives, such as master-apprentice workshops, positioning Isfahan as the country’s hub for heritage conservation training.
Visitors can expect more than just stunning sights. The city’s vibrant bazaars, lush gardens, spiritual sites, and welcoming locals invite immersive experiences that celebrate Iran’s cultural richness. Despite modern challenges like land subsidence, officials are committed to safeguarding Isfahan’s legacy while enhancing its role as a cultural beacon.