Biggest Travel Exhibition of Year Opens in Tehran
TEHRAN -- The Ministry of Cultural Heritage, Tourism, and Handicrafts of Iran has announced the forthcoming eighth edition of the Travel and Nature Tourism Exhibition, scheduled to take place from September 2 to 6 at the sprawling Shahr-e Aftab International Exhibition Center in Tehran.
This annual event, now a fixture in the country’s tourism calendar, promises an expanded footprint this year, reflecting the burgeoning interest in nature-based travel among Iranians.
Mustafa Fatemi, the Director General of Domestic Tourism Development, described the exhibition as one of the largest and most popular specialized gatherings devoted to nature tourism.
It draws a diverse crowd—from intrepid young adventurers and seasoned nature enthusiasts to travel aficionados eager to explore Iran’s rich landscapes. The event boasts participation from a broad array of prominent companies, both domestic and international, offering the latest in outdoor gear, off-road vehicles, camping equipment, and related technologies.
This year’s exhibition will unfurl over a generous 13,000 square meters and 30,000 square feet of exhibition space, a significant increase that speaks to the sector’s rapid growth.
Visitors can expect to navigate four distinct pavilions: one devoted to camping and mountaineering equipment, another showcasing off-road vehicles and their accessories, a pavilion dedicated to four-wheel-drive automobiles, and finally, a space presenting diverse nature tourism equipment.
Together, these halls paint a comprehensive portrait of modern outdoor exploration, catering to a wide spectrum of tastes and interests.
The event is not merely a commercial showcase but also an implicit call to responsible travel. The organizers emphasize the importance of fostering a culture of sustainability—encouraging visitors to travel thoughtfully, protect natural environments, and embrace domestic tourism as a means to curtail the outflow of foreign currency.
In a country blessed with vast deserts, towering mountains, lush forests, and a myriad of historical sites, the potential for nature-based travel is immense.
The opening ceremony, scheduled for 2:30 p.m. on the first day, promises to set the tone for an event that is as much about celebration and education as it is about commerce.
As Iran continues to navigate its place in the global tourism landscape, initiatives like this exhibition highlight a growing recognition that the future of travel lies in balancing adventure with stewardship.
For those who long to reconnect with nature—and with the rich tapestry of Iranian landscapes—this event will offer both inspiration and opportunity.