TEHRAN – Leader of the Islamic Revolution Ayatollah Seyyed Ali Khamenei on Wednesday described plans to develop cultural products based on new ideas and awareness of the socio-cultural requirements as an important duty of cultural organizations in Iran.
Addressing officials of the Islamic Propagation Organization, the Leader said the two important duties of the cultural and propagation organizations are the production and presentation of rich content based on new ideas and thoughts, as well as taking into account the social and cultural requirements of cultural activities while being God-worthy at the same time.
Ayatollah Khamenei also praised the Islamic Propagation Organization for its endeavors. Referring to verses from the Qur’an, the Leader said the fear of God in the meaning of “consideration, observance and mindfulness” is a necessary and permanent strategy for those active in the fields of culture and propagation.
“Cultural-propagation organizations must make sure that the word and decree of God are not overlooked under any circumstances. One should not be afraid of controversies and accusations in this field,” the Leader said.
The Leader stated that paying attention to social requirements in propagation does not equal with ignoring God’s awareness and His eminence.
Ayatollah Khamenei also described attention to the taste of the audience in cultural and propagation related activities as one of these requirements.
“The language you use to communicate with a young person is different from the language you use to talk to an ignorant, or antagonistic person. In the same way, the language of speaking and preaching in other countries should be different in nature to the kind of cultural-propagation work that is being implemented inside the country, in Revolutionary institutes and organizations included.”
The Leader said the market of new ideas and new products is thriving both inside and outside Iran.
Be active in this busy market by generating new ideas, processing them, and turning them into exquisite products.”
The Leader also expressed his disapproval at the lack of work in this field.
“The Islamic Propagation Organization and artistic department (Hawzah Honari) have done great work in different fields, but not as much as they should have during their 40-year lifespan. Therefore, they need to multiply their efforts and the work that they do.”
The Leader underlined that attention should be given to expert human resources and that this should be the main focus of cultural organizations.