RIYADH (Middle East Eye) – A Saudi Arabian state company is behind the reactivation of a project managed by an Egyptian intelligence-owned company to launch three news channels by the end of the year, Mada Masr has reported.
Mada Masr, a Cairo-based news website, said that United Media Services (UMS), a company owned by the General Intelligence Service (GIS), announced the resumption of the project this week. The project was initially announced in May 2021 by the GIS, but suffered from a shortage of resources and was subsequently paused last year.
However, following Saudi Crown Prince Mohammed bin Salman’s visit to Egypt in late June, the government-owned Saudi Research and Media Group (SRMG) agreed to fund the launch of the three Egyptian news channels.
According to Mada Masr, the first of these new channels, al-Qahera el-Ekhbariya, will launch in November.
Another channel, which will focus on regional and local news, and the Extra al-Hadath channel will launch later in the year. SRMG, the PR arm of Saudi Arabia, will also help develop the already existing Extra News.
Last week, Egypt’s President Abdel Fattah el-Sisi criticized government-owned news channels, saying they are saturated with food and cooking shows, which prompted UMS to push for more news-oriented media.
UMS said in a statement that it is now working “with international experts to launch the new channel”, referring to SRMG, which launched Bloomberg Al Sharq Group and the British Independent in Arabic, Urdu, and Turkish.
SRMG will run the Egyptian channels hosted in Building 19 in Egypt’s media city and put into place production and staff training, while the intelligence-owned UMS will handle financial matters, starting in August.
Mada Masr reported that during MBS’s visit to Cairo, Egyptian intelligence officers met with their Saudi counterparts, while media officials signed agreements to cooperate in media and journalism projects.
SRMG’s total funding was not disclosed.