TURIN, Italy (AP) -- Juventus renewed its jersey sponsorship with Jeep in a deal that will bring the Italian champions $55 million per season through 2023-24, the club said.
Juventus already makes more than $100 million per season from Jeep and brand sponsor Adidas. The German sportswear company is paying the club a base rate of 51 million euros ($62 million) per season through 2026-27.
The Jeep extension provides a base fee of 45 million euros ($55 million) ‘’and variable components based on sporting results’’ beginning in the 2021-22 season, the club said.
Jeep and Juventus are controlled by Exor, the Agnelli family holding company.