TEHRAN (IFP) -- Two Iranian actresses have joined a campaign against consumerism by altering their old clothes, calling on other artists and their followers to get on board as well.
Hana Kamkar and Azita Torkashvand made alterations to their old clothes and attended the Hafez Awards to promote the campaign as a social and cultural move.
The campaign draws attention to the fact that many environmental resources go to waste every year as they are used to produce clothes that are worn just once or twice. Accordingly, the campaign invites artists along with the general public to join this social-cultural move and say "No” to consumerism.
Neda Sormeh is the person who re-designed the clothes of these two actresses.
The "Fashion or Consumerism” campaign is now up and running. Artists have been invited to join the campaign to help protect the environment and do away with consumerism.